Don't give up because of difficulties
"For Art's Sake," like many companies, including the sunglasses' industry, lost a significant business during the recent crisis. At the very beginning of the quarantine, people were not ready to spend money on luxury items. Moreover, nowadays, there are no tourists in London, so sales are continually falling.
But Xiwen already has some ideas on how to overcome this. First of all, they offer customers the option of purchasing online and will introduce a new collection soon. Thanks to their wise financial strategy in the past and steady cash flow, "For Art's Sake" can survive without income for an extended period.
Taking into account that sunglasses is a seasonal business, the company is currently working on development in a new direction — during wintertime, they will also produce jewelry.
"For Art's Sake" sunglasses are sold in 45 countries over 600 stores, including Net-A-Porter, Saks Fifth Avenue and Harvey Nichols in New York. The sunglasses are handmade and retail at around $200.