How to Succeed in Toy Market, Recommendations From Matthew Nuccio

How To Succeed in Making Toys for Gucci, Marvel, McDonald's and others. The founder and president of "Design Edge Inc" Matt Nuccio shared some great pieces of advice on starting a toy business with the Young Business Club

Once a week in the YBC NYC we have an online appointment with a special speaker — a person who has achieved a tremendous result in building businesses and companies. They share their experiences with us and help us with new ideas about success. It is a valuable time when we find some secret tips from prosperous people.

Last week, we invited Matt Nuccio, founder of one of the most significant toy companies, Design Edge, to join us for giving a keynote to the members and guests of the Young Business Club.

Designing and manufacturing toys for such big names like Gucci, Marvel, McDonald's, Pepsi, Coca-Cola, Lacoste, Sony, NFL, Barnes & Noble Matthew Nuccio became one of the biggest names in the toy industry.
In 2019, Matt was honored by the National Security Agency (NSA) as an American Innovator. He was recently listed for the second year in a row, by Mojo Nation, as one of the top 100 most influential people in the toy industry today.
Design Edge, Inc. is a toy and game development company and the licensing agency whose clients include Mattel, Hasbro, Spin Master, and Fisher-Price, to name only a few.
Design Edge's products have been nominated for, and have also won, many industry awards such as TOTY (Toy Of The Year), TAGIE (Toy and Games Innovators), Games 100, Origin, and Family Fun among others.
Matt succeeded in building such a foremost company that operates for over 30 years in such a beautiful business area like toys. He shared ways in which to get innovative ideas and get other people to believe in it. So I invite you to get a more in-depth insight into the toy story right now.
How it all began

The fact that Matt would be engaged in the toy industry was quite clear since his early childhood. Matt's father was working in big toy companies and then founded his own toy business. He and his parents worked together in the garage and did all the packaging and shipping.

Good, sound business practices allowed them to take a step further and get into their own office.

After graduating from a technical university, Matt joined the family business. Being talented in design and engineering, in 2003–2004, he decided to switch to toy manufacturing and open an office in China.
Nowadays, the company is based both in New York and in China. The company has already been active in the marketplace for more than 30 years.
Matt explains that the toy industry looks a bit like the fashion business. You can develop and grow this business in any country. Before the COVID-2019 situation, he traveled a lot worldwide and showed his products in various toy trade shows.
One more aspect of Matt's life's work is inventing. He is a board member of significant invention associations and is a representative of them worldwide.
For the last four years, Matthew Nuccio co-chaired the Toy Association (TA), on their associate panel, representing all designers and inventors within the toy industry. Currently, Matt sits on the board of directors of the United Inventors Association of America (UIA), working to educate and advocate for all inventors.

He also sits on the Chicago Toy and Game Fair (ChiTAG) advisory board and Toy Association's Creative Factor advisory board, helping start-up inventors navigate the Toy Industry successfully.

Matt writes a column in Toy Family Entertainment magazine focusing on the industry. He has lectured at ChiTAG, New York Toy Fair, ASTRA, Hong Kong Toy Fair, and various inventor clubs around the world, including the 2019 Emerging Innovation Summit in Melbourne Australia.